Featured Projects . . .
Orange & Los Angeles Counties, CA
The Credit Union was established in 1936 to serve individuals and business in Orange and Los Angeles Counties. Southland wanted to incorporate the things their younger audience liked about the Southland name, which was the Southern California vibe, the palm trees, and the relaxing environment that they wanted in a financial institution. The palm trees and mountain silhouette logo were replaced by a single palm tree against a vibrant and fresh-colored background. It was the credit union’s first rebrand in 15 years.
ASI rebranded Southland’s interior and exterior signage with their new logo and realized their vision by creating new signage that optimized size, location, and energy-efficient lighting options throughout their multiple Southern California locations.